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Scroll down aprox. 80% of page to find this:

"I spent 13 years at IBM Research in San Jose, and although I arrived four years after the Winchester drive, this question was already famous, and several different answers were circulating. They related to the Winchester house, the Winchester rifle, and IBM's development lab at Hursley near Winchester, England.

The right answer is that the name comes from the original drive specifications – two 30 MB spindles in one box. The engineers called it the 30-30 which led the project leader, Ken Haughton, to think of the Winchester rifle. The complete story can be found in chapter 18 of the book Magnetic Recording: the First 100 Years, by Eric D. Daniel, C. Denis Mee, and Mark H. Clark, ISBN 0780347099, IEEE Press, August 1998."

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